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Marketing that works in India /
* Common sense in marketing converted to theory * not rigorous theory for journals, but theory that works * an output of decades of engaging with the corporate world * a peep into the exciting marketing universe of India.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi :
Pearson,
[2015]
|
| Colección: | Always learning.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ii 4500 | ||
|---|---|---|---|
| 001 | OR_ocn980303811 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 170330s2015 ii ob 000 0 eng d | ||
| 040 | |a UMI |b eng |e rda |e pn |c UMI |d TOH |d OCLCF |d OCLCA |d UAB |d CEF |d C6I |d VT2 |d OCLCO |d OCLCQ |d OCLCO | ||
| 020 | |a 9789332573642 | ||
| 020 | |a 9332573646 | ||
| 029 | 1 | |a AU@ |b 000067109460 | |
| 035 | |a (OCoLC)980303811 | ||
| 037 | |a CL0500000843 |b Safari Books Online | ||
| 043 | |a a-ii--- | ||
| 050 | 4 | |a HF5415.12.I5 | |
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Moorthi, Y. L. R., |e author. | |
| 245 | 1 | 0 | |a Marketing that works in India / |c Y.L.R. Moorthi. |
| 264 | 1 | |a New Delhi : |b Pearson, |c [2015] | |
| 264 | 4 | |c Ã2015 | |
| 300 | |a 1 online resource (1 volume) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Always learning | |
| 588 | |a Description based on online resource; title from title page (Safari, viewed March 28, 2017). | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | |a * Common sense in marketing converted to theory * not rigorous theory for journals, but theory that works * an output of decades of engaging with the corporate world * a peep into the exciting marketing universe of India. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Marketing |z India |x Management. | |
| 650 | 6 | |a Marketing |z Inde |x Gestion. | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 651 | 7 | |a India |2 fast | |
| 830 | 0 | |a Always learning. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9789332573642/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||