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Marketing that works in India /
* Common sense in marketing converted to theory * not rigorous theory for journals, but theory that works * an output of decades of engaging with the corporate world * a peep into the exciting marketing universe of India.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi :
Pearson,
[2015]
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| Colección: | Always learning.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | * Common sense in marketing converted to theory * not rigorous theory for journals, but theory that works * an output of decades of engaging with the corporate world * a peep into the exciting marketing universe of India. |
|---|---|
| Descripción Física: | 1 online resource (1 volume) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9789332573642 9332573646 |