Disciplined entrepreneurship workbook /

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The essential companion to the book that revolutionized entrepreneurship Disciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship. Unlocking key lessons and breaking down the steps, this book helps you delve deeper...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Aulet, Bill, 1958- (Autor)
Otros Autores: Ursache, Marius (Ilustrador), Snyder, Chris (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley and Sons, Inc., [2017]
Colección:Online access with DDA: Askews (Economics)
Temas:
Entrepreneurship > Handbooks, manuals, etc.
New business enterprises > Handbooks, manuals, etc.
Entrepreneuriat > Guides, manuels, etc.
Nouvelles entreprises > Guides, manuels, etc.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Entrepreneurship.
New business enterprises.
Problems and Exercises
exercise books.
Handbooks and manuals.
Problems and exercises.
Problèmes et exercices.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • How do I get started? Should I?
  • Market segmentation
  • A practical guide to primary market research
  • Select a beachhead market
  • Build an end user profile for the beachhead market
  • Estimate the Total Addressable Market (TAM) for the beachhead market
  • Profile the persona for the beachhead market
  • Full life cycle use case
  • High-level product specification
  • Quantify the value proposition
  • Identify your next 10 customers
  • Define your core
  • Chart your competitive position
  • Determine the customer's Decision-Making Unit (DMU)
  • Map the process to acquire a paying customer
  • Windows of opportunity and triggers
  • Estimate the Total Addressable Market (TAM) size for follow-on markets
  • Design a business model
  • Set your pricing framework
  • Estimate the Lifetime Value (LTV) of an acquired customer
  • Map the sales process to acquire a customer
  • Estimate the Cost of Customer Acquisition (COCA)
  • Identify key assumptions
  • Test key assumptions
  • Define the Minimum Viable Business Product (MVBP)
  • Show that "the dogs will eat the dog food"
  • Develop a product plan.

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