JMP version 13 consumer research.

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JMP 13 Consumer Research focuses on analyses that help users observe and predict subject's behavior, particularly those in the market research field. The Uplift platform predicts consumer behavior based on shifts in marketing efforts. Learn how to tabulate and summarize categorical responses wi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cary, NC : JMP, a business unit of SAS, [2017]
Edición:Second edition.
Temas:
JMP (Computer file)
Consumers > Research.
Mathematical analysis.
Statistics > Graphic methods.
Mathematical statistics > Data processing.
Information visualization.
Consommateurs > Recherche.
Analyse mathématique.
Statistique > Méthodes graphiques.
Statistique mathématique > Informatique.
Visualisation de l'information.
Consumers > Research
Information visualization
Mathematical analysis
Mathematical statistics > Data processing
Statistics > Graphic methods
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:JMP 13 Consumer Research focuses on analyses that help users observe and predict subject's behavior, particularly those in the market research field. The Uplift platform predicts consumer behavior based on shifts in marketing efforts. Learn how to tabulate and summarize categorical responses with the Categorical platform. Factor Analysis rotates principal components to help identify which directions have the most variation among the variables. The book also covers Item Analysis, a method for identifying latent traits that might affect an individual's choices. And read about the Choice platform, which market researchers use to estimate probability in consumer spending.
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781629609492
1629609498
162960948X
9781629609485

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