Cargando…
Marketing research : an Indian perspective /
* The Research in Action feature links the concepts discussed in the chapter to actual industry practice * The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future * Numerous examples and problems framed using real...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chennai :
Pearson,
[2014]
|
| Colección: | Always learning.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ii 4500 | ||
|---|---|---|---|
| 001 | OR_ocn976000861 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 170315s2014 ii a ob 000 0 eng d | ||
| 040 | |a UMI |b eng |e rda |e pn |c UMI |d OCLCF |d TOH |d OCLCA |d UAB |d OCLCO |d CZL |d OCLCO |d OCLCQ | ||
| 020 | |a 9789332558182 | ||
| 020 | |a 9332558183 | ||
| 035 | |a (OCoLC)976000861 | ||
| 037 | |a CL0500000838 |b Safari Books Online | ||
| 043 | |a a-ii--- | ||
| 050 | 4 | |a HF5415.2 | |
| 082 | 0 | 4 | |a 658.83 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Bajpai, Naval, |d 1971- |e author. | |
| 245 | 1 | 0 | |a Marketing research : |b an Indian perspective / |c Naval Bajpai. |
| 264 | 1 | |a Chennai : |b Pearson, |c [2014] | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (1 volume) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Always learning | |
| 588 | |a Description based on online resource; title from title page (Safari, viewed March 14, 2017). | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | |a * The Research in Action feature links the concepts discussed in the chapter to actual industry practice * The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future * Numerous examples and problems framed using real data from Indiastat.com and CMIE highlight the business applications of marketing research methods * Marginal definitions reinforce critical concepts and provide simple descriptions for complex theories * Modern statistical software programs explain multivariate statistical techniques using a step-by-step approach. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Marketing research |z India. | |
| 650 | 0 | |a Marketing research |x Methodology. | |
| 650 | 6 | |a Marketing |x Recherche |z Inde. | |
| 650 | 6 | |a Marketing |x Recherche |x Méthodologie. | |
| 650 | 7 | |a Marketing research. |2 fast |0 (OCoLC)fst01010284 | |
| 650 | 7 | |a Marketing research |x Methodology. |2 fast |0 (OCoLC)fst01010296 | |
| 651 | 7 | |a India. |2 fast |0 (OCoLC)fst01210276 | |
| 830 | 0 | |a Always learning. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9789332558182/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||