Usability testing for survey research /

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This book is a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to mee...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Geisen, Emily (Autor), Bergstrom, Jennifer Romano (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, MA : Morgan Kaufmann, [2017]
Temas:
Surveys > Methodology.
Internet surveys.
Levés > Méthodologie.
Sondages sur Internet.
REFERENCE > Questions & Answers.
Internet surveys
Surveys > Methodology
Benutzerfreundlichkeit
Benutzeroberfläche
Softwaretest
Empirische Sozialforschung
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:This book is a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints.
Descripción Física:1 online resource (xix, 230 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780128036815
0128036818

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