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The zombie business cure : how to refocus your company's identity for more authentic communication /

Does your business feel dead in today's fast-paced marketplace? Tired of struggling to stand out? Can't seem to clarify your message? You may be a zombie and not even know it. The best organizations are simply more like humans and less like zombies. Humans realize the importance of having...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lellis, Julie C.
Otros Autores: Eggleston, Melissa
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wayne, NJ : Career Press, 2017.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover; Title Page; Copyright Page; Dedication; Acknowledgments; Contents; Introduction: Don't Be a Zombie; Chapter 1: Understanding Identity; Chapter 2: Zombies Are Reckless: Be MINDFUL; Chapter 3: Zombies Are Haphazard: Be STABLE; Chapter 4: Zombies Are Stiff: Be FLEXIBLE; Chapter 5: Zombies Are Indistinguishable: Be ORIGINAL; Chapter 6: Zombies Are Self-Absorbed: Be GIVING; Chapter 7: Fully Embodied; Notes; Index; About the Authors.