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The zombie business cure : how to refocus your company's identity for more authentic communication /

Does your business feel dead in today's fast-paced marketplace? Tired of struggling to stand out? Can't seem to clarify your message? You may be a zombie and not even know it. The best organizations are simply more like humans and less like zombies. Humans realize the importance of having...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lellis, Julie C.
Otros Autores: Eggleston, Melissa
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wayne, NJ : Career Press, 2017.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 4 |a The zombie business cure :  |b how to refocus your company's identity for more authentic communication /  |c Julie C. Lellis, PhD and Melissa Eggleston. 
260 |a Wayne, NJ :  |b Career Press,  |c 2017. 
300 |a 1 online resource (181 pages) 
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505 0 |a Cover; Title Page; Copyright Page; Dedication; Acknowledgments; Contents; Introduction: Don't Be a Zombie; Chapter 1: Understanding Identity; Chapter 2: Zombies Are Reckless: Be MINDFUL; Chapter 3: Zombies Are Haphazard: Be STABLE; Chapter 4: Zombies Are Stiff: Be FLEXIBLE; Chapter 5: Zombies Are Indistinguishable: Be ORIGINAL; Chapter 6: Zombies Are Self-Absorbed: Be GIVING; Chapter 7: Fully Embodied; Notes; Index; About the Authors. 
504 |a Includes bibliographical references and index. 
520 |a Does your business feel dead in today's fast-paced marketplace? Tired of struggling to stand out? Can't seem to clarify your message? You may be a zombie and not even know it. The best organizations are simply more like humans and less like zombies. Humans realize the importance of having a strong sense of self, maintaining a consistent message, and communicating effectively to build relationships. 
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650 6 |a Communication dans l'entreprise. 
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700 1 |a Eggleston, Melissa. 
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