Webs of influence : the psychology of online persuasion : the secret strategies that make us click /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Nahai, Nathalie (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Harlow, United Kingdom : Pearson Education, 2017.
Edición:Second edition.
Temas:
Internet marketing > Psychological aspects.
Internet advertising > Psychological aspects.
Web sites > Design.
Marketing sur Internet > Aspect psychologique.
Publicité sur Internet > Aspect psychologique.
Sites Web > Conception.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction
  • The psychology of decision-making
  • Who are you targeting?
  • Cultural quirks
  • Individual differences
  • Basic principles
  • Optimising your website
  • Selecting the right images
  • The psychology of colour
  • Social media and customer service
  • Designing persuasive videos
  • Influence: an introduction
  • Principles of online persuasion
  • Increase your sales
  • Pricing and value
  • The behaviour chain.

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