|
|
|
|
| LEADER |
00000cam a2200000Ii 4500 |
| 001 |
OR_ocn973495617 |
| 003 |
OCoLC |
| 005 |
20231017213018.0 |
| 006 |
m o d |
| 007 |
cr unu|||||||| |
| 008 |
170223s2017 enka ob 001 0 eng d |
| 010 |
|
|
|a 2016039413
|
| 040 |
|
|
|a UMI
|b eng
|e rda
|e pn
|c UMI
|d COO
|d S4S
|d STF
|d IDEBK
|d OCLCQ
|d VLB
|d OCLCF
|d OCLCO
|d CEF
|d KSU
|d DEBBG
|d OCLCQ
|d UAB
|d UKAHL
|d VT2
|d OCLCO
|d OCLCQ
|
| 019 |
|
|
|a 1129362144
|
| 020 |
|
|
|a 9781292134628
|
| 020 |
|
|
|a 1292134623
|
| 020 |
|
|
|z 9781292134604
|
| 020 |
|
|
|a 1292134607
|
| 020 |
|
|
|a 9781292134604
|
| 020 |
|
|
|z 9781292134611 (PDF)
|
| 029 |
1 |
|
|a GBVCP
|b 897163796
|
| 035 |
|
|
|a (OCoLC)973495617
|z (OCoLC)1129362144
|
| 037 |
|
|
|a CL0500000833
|b Safari Books Online
|
| 050 |
|
4 |
|a HF5415.1265
|
| 082 |
0 |
4 |
|a 658.8/72
|2 23
|
| 049 |
|
|
|a UAMI
|
| 100 |
1 |
|
|a Nahai, Nathalie,
|e author.
|
| 245 |
1 |
0 |
|a Webs of influence :
|b the psychology of online persuasion : the secret strategies that make us click /
|c Nathalie Nahai.
|
| 250 |
|
|
|a Second edition.
|
| 264 |
|
1 |
|a Harlow, United Kingdom :
|b Pearson Education,
|c 2017.
|
| 300 |
|
|
|a 1 online resource (1 volume) :
|b illustrations
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 588 |
0 |
|
|a Print version record.
|
| 500 |
|
|
|a Previous edition published: 2012.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Introduction -- The psychology of decision-making -- Who are you targeting? -- Cultural quirks -- Individual differences -- Basic principles -- Optimising your website -- Selecting the right images -- The psychology of colour -- Social media and customer service -- Designing persuasive videos -- Influence: an introduction -- Principles of online persuasion -- Increase your sales -- Pricing and value -- The behaviour chain.
|
| 590 |
|
|
|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
|
| 650 |
|
0 |
|a Internet marketing
|x Psychological aspects.
|
| 650 |
|
0 |
|a Internet advertising
|x Psychological aspects.
|
| 650 |
|
0 |
|a Web sites
|x Design.
|
| 650 |
|
6 |
|a Marketing sur Internet
|x Aspect psychologique.
|
| 650 |
|
6 |
|a Publicité sur Internet
|x Aspect psychologique.
|
| 650 |
|
6 |
|a Sites Web
|x Conception.
|
| 650 |
|
7 |
|a Web sites
|x Design.
|2 fast
|0 (OCoLC)fst01173252
|
| 776 |
0 |
8 |
|i Print version:
|a Nahai, Nathalie.
|t Webs of influence.
|b Second Edition.
|d New York : Pearson Education, [2017]
|z 9781292134604
|w (DLC) 2016039413
|w (OCoLC)962549542
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9781292134628/?ar
|z Texto completo (Requiere registro previo con correo institucional)
|
| 938 |
|
|
|a Askews and Holts Library Services
|b ASKH
|n AH32360044
|
| 938 |
|
|
|a Askews and Holts Library Services
|b ASKH
|n AH32339430
|
| 938 |
|
|
|a ProQuest MyiLibrary Digital eBook Collection
|b IDEB
|n cis37359847
|
| 994 |
|
|
|a 92
|b IZTAP
|
