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On-camera coach : tools and techniques for business professionals in a video-driven world /
The invaluable handbook for acing your on-camera appearance On-Camera Coach is your personal coach for becoming great on camera. From Skype interviews and virtual conferences to shareholder presentations and television appearances, this book shows you how to master the art of on-camera presentation...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2017]
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| Colección: | Wiley and SAS business series.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Section One The Inescapable Reality
- We All Have to Communicate through a Camera
- ch. 1 Why You Need to Read This Book
- The Power and Pervasiveness of Video
- The Decline of the Professional Spokesperson
- The Global Communication Tool of Choice
- Hiring by Skype
- The Perils of Video
- How Reading This Book Can Improve Your On-Camera Performance
- What You Will Need
- Topics to Be Discussed
- Chapter Takeaways
- Notes
- ch. 2 Why the Camera Changes Everything
- My "Aha!" Moment
- A Camera Changes Everything
- No Immediate Feedback
- Your Own Worst Critic
- Recorded for Posterity
- Unfamiliar Territory
- The Archenemy of Performance Success: You
- The Key to On-Camera Success: Authenticity
- Chapter Takeaways
- Section Two The MVPs of Performance Success
- ch. 3 M
- Mental Mind-set: The Prep before the Performance
- Reaching the Real Audience
- Visualize the Viewer
- Video Chat: Now You See Me, Now You Don't.
- Embrace Your Nervousness
- Passion Play
- Beware of Brain Cramps
- The Bottom Line: It's Not about You
- Chapter Takeaways
- Note
- ch. 4 V
- Vocal Variety: Pacing and Pausing with Purpose
- The Musicality of Your Delivery
- What's Your Range?
- What Is Vocal Variety?
- Natural versus On-Camera Inflection
- Setting Your Pace with the Viewer in Mind
- Finishing Your Thoughts
- Using the Power of the Pause
- Pause for You
- Filler Words as Placeholders
- Pause for Them
- The Lowdown on Uptalk
- The Most Common Uptalk Trouble Spot
- Chapter Takeaways
- Note
- ch. 5 P
- Physical Factors: On-Camera Movement with Meaning
- On-Camera Gesturing: An Out-of-Body Experience
- Getting Familiar with Frame Size
- Gestures for a Tight Shot
- Gestures for a Medium Shot
- Gestures for a Wide Shot
- Gestures as a Retention Tool
- The Role of Off-Camera Movement
- Posture Pointers
- Standing While on Camera
- The Metronome Effect.
- Going for a Walk
- Sitting While on Camera
- Crossed Legs
- Leaning In or Out
- Step In to Start
- Making Eye Contact When You Can't See Your Audience
- Look Away
- Performance Pitfalls: Eye Contact Errors
- Vary Your Angle
- Look Up
- Chapter Takeaways
- Notes
- Section Three Ready to Wear ... or Not
- ch. 6 Looking the Part
- Wardrobe 101
- Match Audience Expectations
- Boring Is Best
- Spin the Color Wheel
- Special Consideration: Green-Screen Shoots
- Solids: A Solid Choice
- Putting on the Pounds
- Dress Right for the Mic
- Pack Placement
- Microphone Placement
- Jewelry Jukebox and Light Show
- Your Fifth Appendage: A Smartphone
- Additional Considerations for Men
- Sock Style
- The Uniform Look
- To Button or Not to Button?
- Chapter Takeaways
- Notes
- ch. 7 Hair and Makeup
- Hair Hassles
- On-Camera Makeup Musts for Women
- What You Need in Your Kit
- Moisturizer
- Foundation
- Powder
- Eye Makeup.
- Cheeks
- Lip Color
- Makeup for Men
- Glasses or No Glasses
- Chapter Takeaways
- Section Four Best Practices for Creating Your On-Camera Message
- ch. 8 Organizing for the Ear
- The Rule of Three
- Applying the Rule of Three On Camera
- Rule of Three via Skype
- Your Core Message
- The Rule of Three Expanded
- Repetition, Repetition, Repetition
- Chapter Takeaways
- Note
- ch. 9 Writing for the Spoken Word
- The Challenges of Reading Written Prose Aloud
- Why the Whisper Test Won't Work
- Writing Tip 1: Keep It Short
- Writing Tip 2: Don't Fear the Grammar Police
- Writing Tip 3: See Spot ... Be Bored
- Exercises for Writing the Way You Speak
- Chapter Takeaways
- Note
- Section Five How to Read without Sounding Like You Are
- ch. 10 Marking Your Script
- Step One: Smooth Out the Script
- Step Two: Add Phonetics Where Appropriate
- Step Three: Mark with Meaning
- New vs. Old
- The Name Stress Principle.
- How to Mark Your Copy for Emphasis
- Emphasis Obstacles
- Beware of Connotations
- Too Much Stress
- Step Four: Place Your Pauses
- The Short Pause
- The Power Pause
- Marking Your Pauses
- Pause Practice Example
- Pause Pitfalls
- It All Comes Down to This ...
- Chapter Takeaways
- Script Marking Exercises Answer Key
- Notes
- ch. 11 Tackling the Teleprompter
- Lessons Learned from Michael Bay's Implosion
- Lesson 1: Know Your Content
- Lesson 2: Know Your Script
- Lesson 3: Stay in the Moment
- Teleprompter-Friendly Copy: Best Practices
- Read Your Script in the Prompter before Your Performance
- Effective Visual Cues in Teleprompter Copy
- Options for Marking Emphasis
- Options for Marking Pauses
- Visual Cues Are Guides, Not Absolutes
- The Role of the Teleprompter Operator
- A Second Set of Eyes
- Adjusting Font Size
- Following the Leader
- Editing on the Fly
- No Mind Reading
- Adjusting the Read Line.
- Prompter Practice Made Possible
- The Proliferation of Prompter Software
- Control the Scroll
- Watch Yourself
- Lost in the Teleprompter
- Chapter Takeaways
- Note
- Section Six The Most Common On-Camera Performance Scenarios
- ch. 12 Presenting Directly to the Camera in a Studio Setting
- Considerations for Corporate Video
- A Lesson from TV News
- Does Length Matter?
- How Much Face Time Is Too Much?
- Preparing for the Shoot
- Creating Your Content
- Identifying Your Viewer
- Writing the Way You Speak
- Marking for Meaning
- Practice, Practice, Practice
- Looking the Part
- Microphone Matters
- Hair Issues
- Getting Rid of Your Fifth Appendage
- Orienting Yourself to the Studio
- Meet the Crew
- The Floor Director
- The Audio Technician
- The Camera Operator
- The Teleprompter Operator
- The Crew's Mission
- Give Yourself the Once-Over
- Getting Familiar with Your Performance Space
- The Crew's Final Prep.
- Pulling Off a Great Performance
- Stay Focused Despite Distractions
- The Most Dangerous Part of Your Performance
- The Runaway Train Ramble
- Mentally Moving On
- Stopping the Performance before the Real End
- Reviewing Your Performance
- Chapter Takeaways
- ch. 13 Videoconferencing and Interviews via Video Chat
- Changes in Where and How You Work
- Hiring by Skype
- Travel Cost Savings
- Fewer Scheduling Headaches
- Why You Want to Turn on Your Webcam
- Best Practices for VC
- Technical Considerations
- Setting Considerations
- Performance Considerations
- Recording a Videoconference
- Chapter Takeaways
- Notes
- ch. 14 Webcasts
- Best Practices for Panelists and Moderators
- Why a Webcast Is Easier to Master
- Best Practices for Panelists
- Prepare Your Points
- Plan Your Wardrobe
- Take Advantage of Rehearsal Time
- Focus on the Action
- Where You Should Look
- When Someone Asks You a Question.
- When Presenting Uninterrupted to Viewers
- When Others Are Speaking
- Opting Out of Using a Teleprompter
- Handling the Unexpected Question
- Best Practices for Moderators
- Directing the Conversation
- Preparing to Be a Moderator
- Encouraging the Conversation
- Being the Ultimate Editor
- Staying Hydrated
- Chapter Takeaways
- Notes
- ch. 15 Broadcast Interview Basics
- Before the TV Interview
- Find Out the Focus
- Simplify Your Talking Points
- Seek to Speak in Sound Bites
- Practice with a Peer
- During the TV Interview
- Establishing a Friendly Rapport
- Checking Yourself in the Mirror
- Realizing When the Camera Is On
- Orally Editing Your Sound Bite
- Controlling the Controllables
- Pause to Ponder
- Press Your Own Reset Button
- Keep Your Cool
- Answer Every Question as Best You Can
- After the TV Interview
- Interviews by Satellite
- Introducing the IFB
- Managing the Monitor
- Waiting for the All-Clear
- Chapter Takeaways.