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Digital marketing for dummies /
Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
John Wiley & Sons,
[2017]
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| Colección: | --For dummies.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
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| 008 | 170213s2017 njua o 000 0 eng d | ||
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| 020 | |z 9781119235590 | ||
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| 020 | |a 9781119235613 |q (PDF ebook) | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Deiss, Ryan, |e author. | |
| 245 | 1 | 0 | |a Digital marketing for dummies / |c Ryan Deiss, Russ Henneberry. |
| 264 | 1 | |a Hoboken, NJ : |b John Wiley & Sons, |c [2017] | |
| 264 | 4 | |c ©2017 | |
| 300 | |a 1 online resource (1 volume) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a For dummies | |
| 588 | |a Description based on online resource; title from cover (Safari, viewed February 10, 2017). | ||
| 520 | |a Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. -- |c Edited summary from book. | ||
| 505 | 0 | |a Introduction -- Getting started with digital marketing. Understanding the customer journey -- Choosing the right marketing campaign -- Crafting winning offers -- Using content to generate fans, followers, and customers. Pursuing content marketing perfection -- Blogging for business -- Taking stock of 57 blog post ideas -- Generating website traffic. Building high-converting landing pages -- Capturing traffic with search marketing -- Leveraging the social web -- Tapping into paid traffic -- Following up with email marketing -- Measuring, analyzing, and optimizing campaigns. Crunching numbers: running a data-driven business -- Optimizing your campaigns for maximum ROI -- The part of tens. The ten most common digital marketing mistakes -- Ten trending digital marketing skills to add to your resume -- Ten essential tools for digital marketing success. | |
| 504 | |a Includes bibliographical references. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Web site development. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 6 | |a Sites Web |x Développement. | |
| 650 | 7 | |a Internet advertising |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Web site development |2 fast | |
| 700 | 1 | |a Henneberry, Russ, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Deiss, Ryan. |t Digital marketing for dummies. |d Hoboken, New Jersey : John Wiley & Sons, Inc., ©2017 |h approximately 330 pages |k --For dummies. |z 9781119235590 |
| 830 | 0 | |a --For dummies. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781119235590/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH30139934 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH30139933 | ||
| 938 | |a YBP Library Services |b YANK |n 13320649 | ||
| 994 | |a 92 |b IZTAP | ||