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Conducting methodical guerrilla user research : a cost-efficient process for gaining measurable insights / with Jaime Levy.
"Guerrilla user research, says UX strategy expert Jaime Levy, is what you do when you’re ready to test your product idea with potential customers (end-users) and you don’t have the time or budget for more traditional forms of user research, like focus groups or surveys. In this course–number fo...
| Clasificación: | Libro Electrónico |
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| Formato: | Electrónico Video |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
O'Reilly,
[2017]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | "Guerrilla user research, says UX strategy expert Jaime Levy, is what you do when you’re ready to test your product idea with potential customers (end-users) and you don’t have the time or budget for more traditional forms of user research, like focus groups or surveys. In this course–number four in Levy’s five part series on UX strategy–Levy gives detailed practical instruction on how to conduct guerrilla user research that is low cost, quick to provide user feedback, and most importantly, accurate in terms of its ability to validate–or invalidate–your product’s value proposition."--Resource description page. |
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| Notas: | Title from title screen (viewed February 7, 2017). |
| Descripción Física: | 1 online resource (1 streaming video file (1 hr., 16 min., 6 sec.)) : digital, sound, color |