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Secret sauce : how to pack your messages with persuasive punch /
This book shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
AMACOM,
[2017]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ii 4500 | ||
|---|---|---|---|
| 001 | OR_ocn971245702 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 170203s2017 nyua ob 000 0 eng d | ||
| 040 | |a UMI |b eng |e rda |e pn |c UMI |d OCLCF |d GGVRL |d UAB |d C6I |d OCLCO |d UKAHL |d OCLCQ |d OCLCO | ||
| 020 | |z 9780814438060 | ||
| 020 | |a 9780814438077 | ||
| 020 | |a 0814438075 | ||
| 035 | |a (OCoLC)971245702 | ||
| 037 | |a CL0500000826 |b Safari Books Online | ||
| 050 | 4 | |a BF637.P4 | |
| 082 | 0 | 4 | |a 153.8/52 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Mills, Harry, |d 1950- |e author. | |
| 245 | 1 | 0 | |a Secret sauce : |b how to pack your messages with persuasive punch / |c Harry Mills. |
| 264 | 1 | |a New York, NY : |b AMACOM, |c [2017] | |
| 264 | 4 | |c Ã2017 | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | |a Description based on online resource; title from title page (viewed January 31, 2017). | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a 1. Secret sauce : the magic recipe for measuring persuasive impact -- 2. Simple : one central truth, easy to grasp and picture -- 3. Appealing : different, valuable and personalized -- 4. Unexpected : surprising, intriguing and seductive -- 5. Credible : trusted, transparent and verifiable -- 6. Emotional : warm, arousing and plot-driven -- 7. The sauce persuasive impact test -- 8. Predict, test, learn : lessons from J.C. Penney -- 9. Make it easy, make it effortless : don't make it hard to say yes -- 10. Message magic in the 21st century : lessons from buzzfeed -- 11. The power of situations : how context shapes the way we behave -- 12. The confirmation bias : the mother of all misconceptions -- 13. Framing : it's not what you say : it's how you say it -- 14. Social proof : everyone is doing it. | |
| 520 | |a This book shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Persuasion (Psychology) | |
| 650 | 0 | |a Interpersonal communication. | |
| 650 | 0 | |a Business communication. | |
| 650 | 6 | |a Communication interpersonnelle. | |
| 650 | 6 | |a Communication dans l'entreprise. | |
| 650 | 7 | |a Business communication |2 fast | |
| 650 | 7 | |a Interpersonal communication |2 fast | |
| 650 | 7 | |a Persuasion (Psychology) |2 fast | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780814438077/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH32140826 | ||
| 938 | |a Gale Cengage Learning |b GVRL |n GVRL04RH | ||
| 994 | |a 92 |b IZTAP | ||