Secret sauce : how to pack your messages with persuasive punch /

This book shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mills, Harry, 1950- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : AMACOM, [2017]
Temas:
Persuasion (Psychology)
Interpersonal communication.
Business communication.
Communication interpersonnelle.
Communication dans l'entreprise.
Business communication
Interpersonal communication
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:This book shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages.
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references.
ISBN:9780814438077
0814438075

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