How to develop a great digital strategy : to succeed today, companies need a unique value proposition that incorporates digital technologies in a way that is difficult for competitors to replicate /
Clasificación: | Libro Electrónico |
---|---|
Autores principales: | Ross, Jeanne W. (Autor), Sebastian, Ina M. (Autor), Beath, Cynthia Mathis, 1944- (Autor) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review,
2017.
|
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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