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How to develop a great digital strategy : to succeed today, companies need a unique value proposition that incorporates digital technologies in a way that is difficult for competitors to replicate /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Ross, Jeanne W. (Autor), Sebastian, Ina M. (Autor), Beath, Cynthia Mathis, 1944- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2017.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a How to develop a great digital strategy :  |b to succeed today, companies need a unique value proposition that incorporates digital technologies in a way that is difficult for competitors to replicate /  |c Jeanne W. Ross, Ina M. Sebastian, Cynthia M. Beath. 
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588 |a Description based on online resource; title from title page (viewed January 27, 2017). 
500 |a "Reprint #58204." 
504 |a Includes bibliographical references. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Business planning. 
650 7 |a Business planning.  |2 fast  |0 (OCoLC)fst00842819 
700 1 |a Sebastian, Ina M.,  |e author. 
700 1 |a Beath, Cynthia Mathis,  |d 1944-  |e author. 
773 0 |a MIT Sloan management review  |g Vol. 58, no. 2 (Winter 2017) 
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