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25 need-to-know MBA models /

25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Birkinshaw, Julian M. (Autor), Mark, Ken (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Harlow, England ; New York : Pearson, 2017.
Colección:Davis's need to know series.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover
  • Title Page
  • Copyright Page
  • Contents
  • About the authors
  • Acknowledgements
  • Publisher's acknowledgements
  • Introduction
  • part 1 Management
  • 1 Change management: Kotter's eight-step model
  • 2 Cognitive biases in decision making
  • 3 Emotional intelligence
  • 4 Negotiating techniques: BATNA
  • 5 360-degree assessment
  • part 2 Marketing
  • 6 Multichannel marketing
  • 7 The 4 Ps of marketing
  • 8 Pricing strategies: dynamic pricing
  • 9 Product life cycle
  • 10 Segmentation and personalised marketing
  • part 3 Strategy
  • 11 The BCG growth-share matrix
  • 12 Blue ocean strategy
  • 13 Core competence and the resource-based view
  • 14 Five forces analysis
  • 15 Game theory: the prisoner's dilemma
  • part 4 Innovation and entrepreneurship
  • 16 Design thinking
  • 17 Disruptive innovation
  • 18 The lean startup
  • 19 Open innovation
  • 20 Scenario planning
  • part 5 Finance
  • 21 Capital asset pricing model
  • 22 Capital budgeting
  • 23 Ratio analysis
  • 24 Valuing the firm
  • 25 Weighted average cost of capital
  • Useful books to read next
  • Glossary of terms
  • Index