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25 need-to-know MBA models /
25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead.
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Harlow, England ; New York :
Pearson,
2017.
|
| Colección: | Davis's need to know series.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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|---|---|---|---|
| 001 | OR_ocn969200266 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Birkinshaw, Julian M., |e author. | |
| 245 | 1 | 0 | |a 25 need-to-know MBA models / |c Julian Birkinshaw and Ken Mark. |
| 246 | 3 | |a Twenty five need-to-know MBA models | |
| 263 | |a 1701 | ||
| 264 | 1 | |a Harlow, England ; |a New York : |b Pearson, |c 2017. | |
| 300 | |a 1 online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b n |2 rdamedia | ||
| 338 | |a online resource |b nc |2 rdacarrier | ||
| 490 | 1 | |a Need to know series | |
| 500 | |a Includes index. | ||
| 588 | |a Description based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Cover -- Title Page -- Copyright Page -- Contents -- About the authors -- Acknowledgements -- Publisher's acknowledgements -- Introduction -- part 1 Management -- 1 Change management: Kotter's eight-step model -- 2 Cognitive biases in decision making -- 3 Emotional intelligence -- 4 Negotiating techniques: BATNA -- 5 360-degree assessment -- part 2 Marketing -- 6 Multichannel marketing -- 7 The 4 Ps of marketing -- 8 Pricing strategies: dynamic pricing -- 9 Product life cycle -- 10 Segmentation and personalised marketing -- part 3 Strategy -- 11 The BCG growth-share matrix | |
| 505 | 8 | |a 12 Blue ocean strategy -- 13 Core competence and the resource-based view -- 14 Five forces analysis -- 15 Game theory: the prisoner's dilemma -- part 4 Innovation and entrepreneurship -- 16 Design thinking -- 17 Disruptive innovation -- 18 The lean startup -- 19 Open innovation -- 20 Scenario planning -- part 5 Finance -- 21 Capital asset pricing model -- 22 Capital budgeting -- 23 Ratio analysis -- 24 Valuing the firm -- 25 Weighted average cost of capital -- Useful books to read next -- Glossary of terms -- Index | |
| 520 | |a 25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Management. | |
| 650 | 6 | |a Gestion. | |
| 650 | 7 | |a management. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Management. |2 fast |0 (OCoLC)fst01007141 | |
| 700 | 1 | |a Mark, Ken, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Birkinshaw, Julian M., author. |t 25 need-to-know MBA models |d Harlow, England ; New York : Pearson, 2017 |z 9781292178899 |w (DLC) 2016046618 |
| 830 | 0 | |a Davis's need to know series. | |
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| 994 | |a 92 |b IZTAP | ||