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Market data analysis using JMP /
With the powerful interactive and visual functionality of JMP, you can dynamically analyze market data to transform it into actionable and useful information with clear, concise, and insightful reports and displays. Market Data Analysis Using JMP is a unique example-driven book because it has a spec...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cary, NC :
SAS Institute,
[2016]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Intro; Contents; About This Book; Purpose; Is This Book for You?; Scope of This Book; Keep in Touch; About the Author; Acknowledgments; The State of Market Research; Introduction; Market Research Role in Business; Surveys for Data Collection; A Focus on Surveys; The Need for Speed; Surveys Are Overemphasized; Tabs as an Analysis Tool; A Focus on Tabs; Tabs Are Just Contingency Tables; Problems with Tabs; Pie and Bar Charts for Data Analysis; Visualization Issues; Other Chart Forms Are Ignored; The Chartjunk Issue; Spreadsheets As Data Managers and Analysis Tools; Overreliance on Spreadsheets.
- Cell-centric ProblemAuditing Problem; Easy Graphs; You Can Do Better; Points to Remember; Exercises; Research Concepts; JMP Concepts; Works Cited; Using JMP for Market Research; Introduction; Project Management Steps; Documentation and Reproducibility; Why Worry about Documentation and Reproducibility?; Saving Scripts; Using Table Variables; Creating Journals; Managing Data; Data Management Tasks; Obtaining and Distributing Data; Data Wrangling; Creating New Variables; Statistical Capabilities; Dynamic Graphs and Tables; Scripting Capabilities; Integrating with SAS and R.
- Increasing the Power and Flexibility of JMPSAS Integration; R Integration; Integrating with Other Software; Points to Remember; Exercises; Research Concepts; JMP Concepts; Works Cited; A Very Short Introduction to JMP; Introduction; JMP Workspace; Introduction; Main Menu Bar; Recent Files Pane; Window List Pane; Data Table; The Data Table Paradigm; Documentation and Scripting; Columns; Rows Section; Data Grid Section; JMP Reports; Points to Remember; Exercises; Research Concepts; JMP Concepts; JMP Problems; Works Cited; Preparing For Data Analysis; Introduction; Conducting Market Research.
- IntroductionQualitative Market Research; Quantitative Market Research; Quantitative Research Framework; Introduction; Data Collection; Data Organization and Management; Data Analysis; Points to Remember; Exercises; Research Concepts; JMP Concepts; JMP Problems; Works Cited; Survey Data Analysis: The Fundamentals; Introduction; Case Study; Background; Report Structure; Problems with Standard Reporting Methodologies; Survey Questions and Analysis; Survey Data; Background; Missing Data; Weights; Statistical Tests; Introduction; Tests of Means; Analysis of Means; Tests of Proportions.
- Finding RelationshipsIntroduction; Graphs and Tabulations; Correlations; Regression Analysis; Multiple Correspondence Analysis; Odds Ratios and Logistic Regression; Analyzing Text Data; Background; Recode; Text Explorer; Points to Remember; Exercises; Research Concepts; JMP Concepts; JMP Problems; Works Cited; Extending Survey Data Analysis: Choice Studies; Introduction; A First Word on Terminology; Conjoint Analysis; Introduction; Case Study: Tea Pricing; More Terminology; Model Formulation and Design Concepts; Conjoint Design; Fielding the Study; Data Preparation; Model Estimation; Analysis.