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Product management for dummies /

Your onestop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, its now considered the fourth most important title in corporate America yet only a tiny fraction of product managers have been trained for this vital position. If youre one...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Lawley, Brian (Autor), Schure, Pamela (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, NJ : John Wiley & Sons Inc., [2017]
Colección:--For dummies.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Getting started with product management
  • Discovering, evaluating, and planning for great products and services
  • Building and maximizing product success: from development to retirement
  • Becoming a phenomenal product manager.