Upside : profiting from the profound demographic shifts ahead /

Demographics not only define who we are, where we live, and how our numbers change, but-for those who can read beyond the raw figures-they open up hidden business opportunities that lie ahead. Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronba...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Gronbach, Kenneth W. (Autor), Moye, M. J. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, American Management Association, [2017]
Temas:
Target marketing > United States.
Consumers > United States.
Marketing research > United States.
Demography > United States.
Cibles (Marketing) > États-Unis.
Consommateurs > États-Unis.
Marketing > Recherche > États-Unis.
Démographie > États-Unis.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumers.
Demography.
Marketing research.
Population.
Target marketing.
United States > Population.
United States.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Demographics not only define who we are, where we live, and how our numbers change, but-for those who can read beyond the raw figures-they open up hidden business opportunities that lie ahead. Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends.
Descripción Física:1 online resource (xiii, 285 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9780814434703
0814434703

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