Re-inventing the book : challenges from the past for the publishing industry /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Banou, Christina (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, MA : Chandos Publishing, [2017]
Colección:Chandos information professional series.
Temas:
Books and reading.
Books.
Book industries and trade.
Livres et lecture.
Livres.
Livres > Industrie.
books.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Machine generated contents note: 1. Introduction: the continuing revolution of Gutenberg
  • 1.1. continuing revolution of Gutenberg: the publishing industry at a turning point
  • 1.2. New worlds for old strategies, new words for old values
  • 1.3. Toward a methodological and theoretical framework for publishing
  • 1.4. structure of the book
  • References
  • 2. Reimagining the book: aesthetics in publishing
  • 2.1. Setting the scene: from illustration to new multimedia technologies. Approaches and trends
  • 2.2. artistic identity of the book. Publishers, readers and the democratization of taste
  • 2.3. aesthetics publishing chain-circle and its explanations
  • 2.4. Reconstructing the book: the value of the paratext
  • 2.5. Reader participation and personalized copies: new aesthetic and business models
  • 2.6. Reconsidering the boundaries of the book: convergence
  • 2.7. Recalling Renaissance woodcuts: from painted prints of Renaissance to colouring books of the digital era
  • 2.8. Why aesthetics in publishing is still important. The aesthetic capital
  • References
  • 3. Reengaging readers, rediscovering strategies
  • 3.1. Reader engagement and the emergence of publishing strategies
  • 3.2. Lessons from the past: reader participation in the publishing chain. Case studies from Renaissance and the Baroque
  • 3.3. Readersourcing
  • 3.4. Rediscovering preorders
  • 3.5. From patronage to crowdfunding
  • 3.6. Short forms, serialization, series and bestsellers from Renaissance to the digital age
  • 3.7. Other business and publishing models
  • 3.8. Redefining online communities of readers
  • 3.9. Epilogue: the unexpected in publishing
  • References
  • 4. Re-discussing the publishing chain as information value chain-circle
  • 4.1. Information as an agent of change in the publishing industry
  • 4.2. Inside the page: information mechanisms of the page
  • 4.3. Renaming experience: from the publisher's intuition to data
  • 4.4. Books everywhere: from libelli portatiles to mobiles
  • 4.5. Rediscussing the information publishing chain-circle
  • References
  • 5. Redefining publishing: challenges from the past
  • 5.1. Re-discovering strategies, re-considering values
  • 5.2. Keep reinventing: challenges from the past for the publishing industry
  • 5.3. comment as epilogue. Time and the book (or reinventing ourselves)
  • References.

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