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Electronic media : then, now and later /

Electronic Media: Then, Now, and Later provides a synopsis of the beginnings of electronic media in broadcasting and the subsequent advancements into digital media. The Then, Now, and Later approach focuses on how past innovations laid the groundwork for changing trends in technology, providing the...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Medoff, Norman J. (Autor), Kaye, Barbara K. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY ; Abingdon, Oxon : Routledge, 2017.
Edición:Third edition.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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082 0 4 |a 384  |2 23 
049 |a UAMI 
100 1 |a Medoff, Norman J.,  |e author. 
245 1 0 |a Electronic media :  |b then, now and later /  |c Norman J. Medoff and Barbara K. Kaye. 
250 |a Third edition. 
264 1 |a New York, NY ;  |a Abingdon, Oxon :  |b Routledge,  |c 2017. 
300 |a 1 online resource (1 volume) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 |a Description based on online resource; title from title page (Safari, viewed January 5, 2017). 
500 |a Includes index. 
520 |a Electronic Media: Then, Now, and Later provides a synopsis of the beginnings of electronic media in broadcasting and the subsequent advancements into digital media. The Then, Now, and Later approach focuses on how past innovations laid the groundwork for changing trends in technology, providing the opportunity and demand for evolution in both broadcasting and digital media. An updated companion website provides links to additional resources, chapter summaries, study guides and practice quizzes, instructor materials, and more. This new edition features two new chapters: one on social media, and one on choosing your entertainment and information experience. The then/now/later thematic structure of the book helps instructors draw parallels (and contracts) between media history and current events, which helps get students more engaged with the material. The book is known for its clear, concise, readable, and engaging writing style, which students and instructors alike appreciate. The companion website is updated and offers materials for instructors (an IM, PowerPoint slides, and test bank). 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Broadcasting. 
650 0 |a Broadcasting  |x History. 
650 0 |a Digital media. 
650 0 |a Digital media  |x History. 
650 0 |a Mass media  |x History. 
650 0 |a Telecommunication  |x History. 
650 6 |a Radiodiffusion. 
650 6 |a Radiodiffusion  |x Histoire. 
650 6 |a Médias numériques. 
650 6 |a Médias numériques  |x Histoire. 
650 6 |a Médias  |x Histoire. 
650 6 |a Télécommunications  |x Histoire. 
650 7 |a broadcasting.  |2 aat 
650 7 |a Broadcasting  |2 fast 
650 7 |a Digital media  |2 fast 
650 7 |a Mass media  |2 fast 
650 7 |a Telecommunication  |2 fast 
655 7 |a History  |2 fast 
700 1 |a Kaye, Barbara K.,  |e author. 
856 4 0 |u https://learning.oreilly.com/library/view/~/9781317448624/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
994 |a 92  |b IZTAP