Be creative - now! : the 2-in-1 manager : speed read--instant tips ; big picture - lasting results /

If you're a busy manager, looking for fast, focused guidance on how to make impact now then this book is for you. Discover vital, quick-fix, do-it-now ideas and techniques for instant impact and fast learning, as well as more detailed guidance for deeper knowledge. Your two-track way to get ahe...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rawling, Steve (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Harlow, England : Pearson, 2016.
Temas:
Creative thinking.
Creative ability in business.
Problem solving.
Creative ability.
Problem Solving
Creativity
Créativité dans les affaires.
Résolution de problème.
Créativité.
creativity.
Creative ability
Creative ability in business
Creative thinking
Problem solving
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover
  • Half Title Page
  • Title Page
  • Copyright Page
  • Contents
  • About the author
  • Acknowledgements
  • How to use this book
  • Chapter 1 BE MORE CREATIVE
  • Speed read
  • 1.1 Defeat habit with originality
  • 1.2 Divergent thinking
  • 1.3 Lateral thinking
  • 1.4 Convergent thinking
  • 1.5 Time and space
  • 1.6 Group dynamics
  • 1.7 Choose the right tools for the job
  • Big picture
  • 1.1 Defeat habit with originality
  • 1.2 Divergent thinking
  • 1.3 Lateral thinking
  • 1.4 Convergent thinking
  • 1.5 Time and space
  • 1.6 Group dynamics
  • 1.7 Choose the right tools for the job
  • Chapter 2 YOUR CREATIVE MISSION
  • Speed read
  • 2.1 Imagine a world without you
  • 2.2 Apply the power of why
  • 2.3 What's your problem?
  • 2.4 The lizard, the chimp and the business exec
  • 2.5 Four ways of seeing
  • 2.6 Give and take
  • 2.7 Tweet simplicity
  • Big picture
  • 2.1 Imagine a world without you
  • 2.2 Apply the power of why
  • 2.3 What's your problem?
  • 2.4 The lizard, the chimp and the business exec
  • 2.5 Four ways of seeing
  • 2.6 Give and take
  • 2.7 Tweet simplicity
  • Chapter 3 INSIGHTS AND HOOKS
  • Speed read
  • 3.1 That's funny ...
  • 3.2 Burst your filter bubble
  • 3.3 Make connections
  • 3.4 Use contradictions
  • 3.5 Field trips and freshness stores
  • 3.6 What's my motivation?
  • 3.7 Crafting a compelling hook
  • Big picture
  • 3.1 That's funny ...
  • 3.2 Burst your filter bubble
  • 3.3 Make connections
  • 3.4 Use contradictions
  • 3.5 Field trips and freshness stores
  • 3.6 What's my motivation?
  • 3.7 Crafting a compelling hook
  • Chapter 4 FORCED INSPIRATION
  • Speed read
  • 4.1 Brainstorm rules
  • 4.2 The lateral nudge and metaphor mash
  • 4.3 Mapping your thoughts
  • 4.4 Steal from the heart
  • 4.5 Break the rules
  • 4.6 Look harder inside the box
  • 4.7 Brainwriting tools
  • Big picture
  • 4.1 Brainstorm rules
  • 4.2 The lateral nudge and metaphor mash
  • 4.3 Mapping your thoughts
  • 4.4 Steal from the heart
  • 4.5 Break the rules
  • 4.6 Look harder inside the box
  • 4.7 Brainwriting tools
  • Chapter 5 NURTURE GOOD IDEAS
  • Speed read
  • 5.1 The developer's dilemma
  • 5.2 Supportive teams
  • 5.3 Widen your pool of talent
  • 5.4 Design thinking
  • 5.5 Keep the novelty alive
  • 5.6 Working with wild ideas
  • 5.7 Moving out of the greenhouse
  • Big picture
  • 5.1 The developer's dilemma
  • 5.2 Supportive teams
  • 5.3 Widen your pool of talent
  • 5.4 Design thinking
  • 5.5 Keep the novelty alive
  • 5.6 Working with wild ideas
  • 5.7 Moving out of the greenhouse
  • Chapter 6 WEED OUT BAD IDEAS
  • Speed read
  • 6.1 Get serious
  • 6.2 The unknown
  • 6.3 Groupthink
  • 6.4 Optimism bias
  • 6.5 Overconfidence
  • 6.6 The sunk cost fallacy (aka why it's hard to pull the plug)
  • 6.7 How to fail well
  • Big picture
  • 6.1 Get serious
  • 6.2 The unknown
  • 6.3 Groupthink
  • 6.4 Optimism bias
  • 6.5 Overconfidence
  • 6.6 The sunk cost fallacy (aka why it's hard to pull the plug)

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