How to protect (or destroy) your reputation online : the essential guide to avoid digital damage, lock down your brand, and defend your business /

"With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are un...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: David, John P. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wayne, NJ : Career Press, [2017]
Temas:
Internet in public relations.
Corporate image.
Reputation.
Social media > Economic aspects.
Internet dans les relations publiques.
Entreprises > Image.
Réputation.
Médias sociaux > Aspect économique.
corporate image.
Corporate image
Internet in public relations
Reputation
Social media > Economic aspects
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The internet as judge, jury, and executioner
  • Preventing and addressing online problems
  • Policies and tools for business
  • Understand and manage online review sites
  • Build your reputation with ongoing marketing activities
  • The ever-changing world of ORM.

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