Cargando…
How to protect (or destroy) your reputation online : the essential guide to avoid digital damage, lock down your brand, and defend your business /
"With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are un...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Wayne, NJ :
Career Press,
[2017]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ii 4500 | ||
|---|---|---|---|
| 001 | OR_ocn965915832 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 161214s2017 nju ob 001 0 eng d | ||
| 040 | |a UMI |b eng |e rda |e pn |c UMI |d STF |d OCLCF |d VT2 |d UOK |d CEF |d KSU |d OCLCQ |d DEBBG |d H9Z |d UAB |d OCLCO |d OCLCQ |d OCLCO | ||
| 020 | |a 9781632659378 | ||
| 020 | |a 1632659379 | ||
| 020 | |a 1632650649 | ||
| 020 | |a 9781632650641 | ||
| 020 | |z 9781632650641 | ||
| 029 | 1 | |a GBVCP |b 897168208 | |
| 035 | |a (OCoLC)965915832 | ||
| 037 | |a CL0500000804 |b Safari Books Online | ||
| 050 | 4 | |a HD59 | |
| 082 | 0 | 4 | |a 659.202854678 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a David, John P., |e author. | |
| 245 | 1 | 0 | |a How to protect (or destroy) your reputation online : |b the essential guide to avoid digital damage, lock down your brand, and defend your business / |c John P. David. |
| 264 | 1 | |a Wayne, NJ : |b Career Press, |c [2017] | |
| 264 | 4 | |c ©2017 | |
| 300 | |a 1 online resource (1 volume) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Online resource; title from title page (Safari, viewed December 1, 2016). | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The internet as judge, jury, and executioner -- Preventing and addressing online problems -- Policies and tools for business -- Understand and manage online review sites -- Build your reputation with ongoing marketing activities -- The ever-changing world of ORM. | |
| 520 | |a "With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are unfairly linked to another's misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation. This book will show you how to: remove negative content from search results; react and respond to an online attack; understand and manage online review; and, use marketing strategies to both improve your online reputation and bolster your bottom line."--Publisher. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet in public relations. | |
| 650 | 0 | |a Corporate image. | |
| 650 | 0 | |a Reputation. | |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 650 | 6 | |a Internet dans les relations publiques. | |
| 650 | 6 | |a Entreprises |x Image. | |
| 650 | 6 | |a Réputation. | |
| 650 | 6 | |a Médias sociaux |x Aspect économique. | |
| 650 | 7 | |a corporate image. |2 aat | |
| 650 | 7 | |a Corporate image |2 fast | |
| 650 | 7 | |a Internet in public relations |2 fast | |
| 650 | 7 | |a Reputation |2 fast | |
| 650 | 7 | |a Social media |x Economic aspects |2 fast | |
| 776 | 0 | 8 | |i Print version: |a David, John P. |t How to protect (or destroy) your reputation Online). |d Wayne, New Jersey : Career Press, ©2017 |h approximately 139 pages |z 9781632650641 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781632650641/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||