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How to sell online : the experts' guide to making your business more successful and profitable online /
THE ALL-IN-ONE GUIDE TO GROWING YOUR ONLINE BUSINESS. Christer Holloman, the bestselling author and The Guardian technology expert, has lined up the leaders behind some of the most successful online retailers, and those that advise them, to reveal their best kept secrets on how to grow your online r...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Harlow, United Kingdom :
Pearson Education,
2016.
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| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- About the author
- Acknowledgements
- Foreword
- Aretail truths
- Some things never change
- Getting technology to work for you
- Understanding your demographics
- Starting to use social media and PR
- Presenting products andservices online
- The checkout journey
- Make your brand your customers
- Deep dive : global payment alternatives
- Expert commentary : expanding internationally
- Inventory management
- Delivery delight
- Beefing up security
- Hall of fame.