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Social media in the marketing context : a state of the art analysis and future directions /

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autores principales:	Plume, Cherniece J. (Autor), Dwivedi, Yogesh Kumar (Autor), Slade, Emma L. (Autor)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Cambridge, MA : Chandos Publishing, [2017]
Colección:	Chandos social media series.
Temas:	Social media. Marketing. Social media > Economic aspects. Social Media Marketing Médias sociaux. Médias sociaux > Aspect économique. social media. marketing. Electronic books.
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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