Business analytics for managers : taking business intelligence beyond reporting /

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"The intensified used of data based on analytical models to control digitalized operational business processes in an intelligent way is a game changer that continuously disrupts more and more markets. This book exemplifies this development and shows the latest tools and advances in this field B...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Laursen, Gert H. N. (Autor), Thorlund, Jesper (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, [2017]
Edición:Second edition.
Colección:ITpro collection
Temas:
Business intelligence.
BUSINESS & ECONOMICS > Decision-Making & Problem Solving.
Inteligencia económica.
Gestión de empresas.
Business intelligence
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The Business Analytics Model
  • Business Analytics at the Strategic Level
  • Development and Deployment of Information at the Functional Level
  • Business Analytics at the Analytical Level
  • Business Analytics at the Data Warehouse Level
  • The Company's Collection of Source Data
  • Structuring of a Business Analytics Competency Center
  • Assessment and Prioritization of Business Analytics Projects
  • Business Analytics in the Future.

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