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OR_ocn962419805 |
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OCoLC |
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20231017213018.0 |
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m o d |
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161111s2015 enka ob 001 0 eng d |
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|a UMI
|b eng
|e rda
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|d OCLCO
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|d UKAHL
|d OCLCO
|d OCLCQ
|d OCLCO
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| 020 |
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|z 9781138015951
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|a 9781317743446
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|a 131774344X
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|a (OCoLC)962419805
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|b Safari Books Online
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|a GV716
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|a 796.068/8
|q OCoLC
|2 23/eng/20230216
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Shank, Matthew D.,
|e author.
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| 245 |
1 |
0 |
|a Sports marketing :
|b a strategic perspective /
|c Matthew D. Shank and Mark R. Lyberger.
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| 250 |
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|a 5th edition.
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| 264 |
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1 |
|a Abingdon, Oxon ;
|a New York, NY :
|b Routledge,
|c 2015.
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| 300 |
|
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|a 1 online resource (1 volume) :
|b illustrations
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 588 |
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|a Description based on print version record.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a pt. 1. Contingency framework for strategic sports -- pt. 2. Planning for market selection decisions -- pt. 3. Planning the sports marketing mix -- pt. 4. Implementing and controlling the strategic sports marketing process.
|
| 590 |
|
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
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| 650 |
|
0 |
|a Sports
|z United States
|x Marketing.
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| 650 |
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0 |
|a Sports
|x Economic aspects
|z United States.
|
| 650 |
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6 |
|a Sports
|x Aspect économique
|z États-Unis.
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| 650 |
|
7 |
|a Sports
|x Economic aspects
|2 fast
|
| 650 |
|
7 |
|a Sports
|x Marketing
|2 fast
|
| 651 |
|
7 |
|a United States
|2 fast
|
| 700 |
1 |
|
|a Lyberger, Mark R.,
|e author.
|
| 776 |
0 |
8 |
|i Print version:
|a Shank, Matthew D.
|t Sports marketing.
|b 5th edition.
|d Abingdon, Oxon ; New York, NY : Routledge, 2015
|z 9781138015951
|w (DLC) 2014020521
|w (OCoLC)881406946
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9781317743446/?ar
|z Texto completo (Requiere registro previo con correo institucional)
|
| 938 |
|
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|a Askews and Holts Library Services
|b ASKH
|n AH27125331
|
| 994 |
|
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|a 92
|b IZTAP
|
