Leading creative teams : management career paths for designers, developers, and copywriters /

Learn the skills you must master to assume leadership roles--creative directors, art directors, and advertising managers--on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of mana...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hernández, Eleazar (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Berkeley, California] : Apress, [2017]
Temas:
Teams in the workplace.
Marketing.
Project management.
Success in business.
Marketing
Gestion de projet.
Succès dans les affaires.
Équipes de travail.
marketing.
Economics.
Sales & marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Chapter 1: Start with a Blank Sheet of Paper
  • Chapter 2: Leading a Creative Team
  • Chapter 3: Leading an Advertising Creative Team
  • Chapter 4: Leading a Design Creative Team
  • Chapter 5: Brainstorming
  • Chapter 6: Creative Exploration Tools
  • Chapter 7: The Art of the Critique
  • Chapter 8: The Art of the Pitch
  • Chapter 9: The Art of Copywriting
  • Chapter 10: The Art of TV and Radio
  • Chapter 11: Career Trajectories Toward Creative Management
  • Chapter 12: Invest in Your People
  • Chapter 13: Don't Just Take It from Me
  • Chapter 14: The Final Nutshell.

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