The hardware startup : building your product, business, and brand /

"Validate your idea by learning the needs of potential users; develop branding, marketing, and sales strategies early on; form relationships with the right investment partners; prototype early and often to ensure you're on the right path; understand processes and pitfalls of manufacturing...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: DiResta, Renee (Autor), Forrest, Brady (Autor), Vinyard, Ryan (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sebastopol, CA : O'Reilly, 2015.
Edición:First edition.
Temas:
Computer industry.
Computer input-output equipment.
Computer input-output equipment > Marketing.
New business enterprises.
Computer engineering.
Computers > Marketing.
Electronic apparatus and appliances > Design and construction.
Electronic apparatus and appliances > Marketing.
Computer organization.
Informatique > Industrie.
Ordinateurs > Équipement d'entrée-sortie.
Nouvelles entreprises.
Ordinateurs > Conception et construction.
Appareils électroniques > Conception et construction.
TECHNOLOGY & ENGINEERING > Mechanical.
Computer organization
Computer engineering
Computer industry
Computer input-output equipment
Computer input-output equipment > Marketing
Computers > Marketing
Electronic apparatus and appliances > Design and construction
Electronic apparatus and appliances > Marketing
New business enterprises
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The hardware startup landscape
  • Idea validation and community engagement
  • Knowing your market
  • Branding
  • Prototyping
  • Acceleration
  • Crowdfunding
  • Fundraising
  • Going to market
  • Legal.

Ejemplares similares