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|a DiResta, Renee,
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|a The hardware startup :
|b building your product, business, and brand /
|c Renee DiResta, Brady Forrest, and Ryan Vinyard.
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|a First edition.
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264 |
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|a Sebastopol, CA :
|b O'Reilly,
|c 2015.
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300 |
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|a Includes index.
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|a The hardware startup landscape -- Idea validation and community engagement -- Knowing your market -- Branding -- Prototyping -- Acceleration -- Crowdfunding -- Fundraising -- Going to market -- Legal.
|
520 |
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|a "Validate your idea by learning the needs of potential users; develop branding, marketing, and sales strategies early on; form relationships with the right investment partners; prototype early and often to ensure you're on the right path; understand processes and pitfalls of manufacturing at scale; jumpstart your business with the help of an accelerator; learn strategies for pricing, marketing, and distribution; be aware of the legal issues your new company may face"--Page 4 of cover.
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|i Print version:
|a DiResta, Renee.
|t Hardware startup.
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|d Beijing : O'Reilly, 2015
|z 9781449371036
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