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7 secrets of persuasion : leading-edge neuromarketing techniques to influence anyone /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Wayne, NJ :
Career Press,
[2016]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ii 4500 | ||
|---|---|---|---|
| 001 | OR_ocn959983333 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 161006s2016 njua ob 001 0 eng d | ||
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| 020 | |a 1632659417 | ||
| 020 | |a 1632650606 | ||
| 020 | |a 9781632650603 | ||
| 020 | |a 9781632659415 |q (electronic bk.) | ||
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| 035 | |a (OCoLC)959983333 |z (OCoLC)999307571 | ||
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| 082 | 0 | 4 | |a 153.8/52 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Crimmins, James C., |e author. | |
| 245 | 1 | 0 | |a 7 secrets of persuasion : |b leading-edge neuromarketing techniques to influence anyone / |c by James C. Crimmins. |
| 246 | 3 | |a Seven secrets of persuasion | |
| 264 | 1 | |a Wayne, NJ : |b Career Press, |c [2016] | |
| 264 | 4 | |c Ã2016 | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Online resource; title from title page (Safari, viewed October 5, 2016). | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | 8 | |a Annotation |b 7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion. Whether your goal is to persuade one person a husband, child, or boss or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don t know why they do what they do. Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power. Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional. Transform your candidate, service, or product into the one people want by utilizing what psychologists call the fundamental attribution error." | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Persuasion (Psychology) | |
| 650 | 0 | |a Influence (Psychology) | |
| 650 | 6 | |a Influence (Psychologie) | |
| 650 | 7 | |a Influence (Psychology) |2 fast | |
| 650 | 7 | |a Persuasion (Psychology) |2 fast | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781632650603/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a EBSCOhost |b EBSC |n 1907012 | ||
| 994 | |a 92 |b IZTAP | ||