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Agile PR : expert messaging in a hyper-connected, always-on world /
Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Ag...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
AMACOM Books,
[2017]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Salzman, Marian, |d 1959- |e author. | |
| 245 | 1 | 0 | |a Agile PR : |b expert messaging in a hyper-connected, always-on world / |c Marian Salzman and the Team at Havas PR. |
| 264 | 1 | |a New York, NY : |b AMACOM Books, |c [2017] | |
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a PR2020: a media toolkit -- Tell me a story: the importance of engagement -- Crafting the news: artful persuasion -- Blow up the Internet -- Massaging the message -- Power to the people: giving your brand a personality -- Cause is the new celebrity: doing good to do well -- Going global -- Go big and stay home: global versus hyperlocal -- The new relations in public relations -- The rules of regulation -- Keep calm and manage on: crisis management -- Measurement: as simple as three letters? -- Trendspotting: forecasting the future -- The future of public relations: new definitions. | |
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 520 | |a Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR reveals how to: Use newscrafting to help clients be the news Personalize pitches to reporters and bloggers Master the art of storytelling Break through Web clutter Create branded hashtags that get shared Bump clients to the top of online searches Gain exposure at SXSW, TED, and other ke. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Public relations. | |
| 650 | 2 | |a Public Relations | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Public relations |2 fast | |
| 650 | 7 | |a PUBLIC RELATIONS. |2 gtt | |
| 776 | 0 | 8 | |i Print version: |a Salzman, Marian, 1959- |t Agile PR. |d New York, NY : AMACOM Books, 2017 |z 9780814437872 |w (DLC) 2016031080 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780814437889/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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