The idea generator : 15 clever thinking tools to create winning ideas quickly /

ARE YOU USING THE BEST CREATIVE THINKING TOOLS? Brainstorming is the go-to method for generating ideas and solutions in teams, but it's been proven to be ineffective for over 50 years. The Idea Generator gives you 15 simple, easy-to-use tools that can be used and reused for a variety of purpose...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Thomason, Chris (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Harlow, United Kingdom : Pearson Education Limited, 2016.
Edición:First edition.
Temas:
Creative ability in business.
Creative thinking.
New products.
Créativité dans les affaires.
Creative ability in business
Creative thinking
New products
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Getting your mind around an issue
  • Why today's thinking is so outdated
  • A new way of business thinking
  • The idea generator mindset
  • Using the tools
  • Islands of opportunity (thinking tools 1-5)
  • Divide and conquer (thinking tools 6-10)
  • Boundary riding (thinking tools 11-15)
  • Using the idea generator in teams
  • Unleashing the corporate creativity.

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