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The innovation secrets of Steve Jobs : insanely different : principles for breakthrough success /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gallo, Carmine (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, [2011]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover13;
  • Contents
  • Acknowledgments
  • Introduction: What the World Needs Now Is More Jobs8212;Steve Jobs
  • Chapter 1 What Would Steve Do?
  • Principle 1 Do What You Love
  • Chapter 2 Follow Your Heart
  • Chapter 3 Think Differently About Your Career
  • Principle 2 Put a Dent in the Universe
  • Chapter 4 Inspire Evangelists
  • Chapter 5 Think Differently About Your Vision
  • Principle 3 Kick-Start Your Brain
  • Chapter 6 Seek Out New Experiences
  • Chapter 7 Think Differently About How You Think
  • Principle 4 Sell Dreams, Not Products
  • Chapter 8 See Genius in Their Craziness
  • Chapter 9 Think Differently About Your Customers
  • Principle 5 Say No to 1,000 Things
  • Chapter 10 Simplicity Is the Ultimate Sophistication
  • Chapter 11 Think Differently About Design
  • Principle 6 Create Insanely Great Experiences
  • Chapter 12 We're Here to Help You Grow
  • Chapter 13 Think Differently About Your Brand Experience
  • Principle 7 Master the Message
  • Chapter 14 The World's Greatest Corporate Storyteller
  • Chapter 15 Think Differently About Your Story
  • One More Thing ... Don't Let the Bozos Get You Down
  • Notes
  • Index
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • V
  • W
  • X
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