Conducting methodical guerrilla user research without monkey business /

"Guerrilla User Research has gotten itself a bad rap because the way in which it is often conducted is not methodical. Through a Hollywood café case study, this presentation will outline exactly how to plan, conduct, and quickly analyze measurable feedback through cost-effective qualitative fi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Levy, Jaime (Orador)
Formato: Electrónico Video
Idioma:Inglés
Publicado: [Place of publication not identified] : O'Reilly, 2016.
Temas:
User-centered system design.
User interfaces (Computer systems)
Human-computer interaction.
User-Computer Interface
Conception participative (Conception de systèmes)
Interfaces utilisateurs (Informatique)
Electronic videos.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"Guerrilla User Research has gotten itself a bad rap because the way in which it is often conducted is not methodical. Through a Hollywood café case study, this presentation will outline exactly how to plan, conduct, and quickly analyze measurable feedback through cost-effective qualitative field research. This technique is perfect for stakeholders and teams with little time or low budgets, but desperate for answers to help determine if the value proposition of their digital product is on target."--Resource description page.
Notas:Title from title screen (viewed September 1, 2016).
Descripción Física:1 online resource (1 streaming video file (35 min., 26 sec.)) : digital, sound, color

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