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Content marketing experiments to grow your traffic : test your success with these techniques /
"Is your content working? Is it engaging your audience? Is it turning them into repeat visitors and/or paying customers? In this video, content strategy expert Laura Busch explores the content experiments successful content managers use to find answers to these types of questions. She begins wi...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico Video |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
O'Reilly,
2016.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | "Is your content working? Is it engaging your audience? Is it turning them into repeat visitors and/or paying customers? In this video, content strategy expert Laura Busch explores the content experiments successful content managers use to find answers to these types of questions. She begins with an explanation of how to define the success metrics and content variations one must establish before embarking on a content experiment and then moves into a detailed explanation of nine proven types of content experiments. You'll come away with a firm grasp of the why and how of content experiments and the confidence to create your own. Discover what content experiments are and how they're used to test content performance. Understand the role of conversion rates and statistical significance in content experiments. Determine how to best define your content experiment success metrics and content variations. Learn about headline A/B testing, time zone testing, distribution testing, and more. Explore nine content experiments you can use to gauge customer engagement and conversion."--Resource description page. |
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| Notas: | Title from title screen (Safari, viewed August 31, 2016). Date of release from resource description page (Safari, viewed August 31, 2016). |
| Descripción Física: | 1 online resource (1 streaming video file (29 min.)) : digital, sound, color |