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Org design for design orgs : building and managing in-house design teams /

Design has become the key link between users and today's complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digita...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Merholz, Peter
Otros Autores: Skinner, Kristin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sebastopol, CA : O'Reilly, Inc., [2016]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a Org design for design orgs :  |b building and managing in-house design teams /  |c Peter Merholz and Kristin Skinner. 
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505 0 |a Why Design? Why Now? -- Realizing the Potential of Design -- Qualities of Effective Design Organizations -- The Centralized Partnership -- Roles and Team Composition -- Recruiting and Hiring -- Developing the Team: Professional Growth and Managing People -- Creating a Design Culture -- Successful Interaction with Other Disciplines -- Parting Thoughts -- Index. 
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