Cargando…

Repositioning : marketing in an era of competition, change, and crisis /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autores principales:	Trout, Jack (Autor), Rivkin, Steve, 1947- (Autor)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	New York : McGraw-Hill, [2010]
Temas:	Positioning (Advertising) Competition. Strategic planning. Marketing. Marketing Positionnement (Publicité) Planification stratégique. marketing.
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

Ejemplares similares

Positioning : the battle for your mind /
por: Ries, Al, et al.
Publicado: (2001)

Positioning : the battle for your mind /
por: Ries, Al, et al.
Publicado: (2001)

The new positioning : the latest on the world's #1 business strategy /
por: Trout, Jack
Publicado: (1996)

Positioning : the battle for your mind /
por: Ries, Al, et al.
Publicado: (2023)

Storytelling für Unternehmen : Mit Geschichten zum Erfolg in Content Marketing, PR, Social Media, Employer Branding und Leadership /
por: Rupp, Miriam
Publicado: (2016)

Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach /
por: Neves, Marcos Fava
Publicado: (2010)

Gamechangers : Are you ready to change the world? : Creating innovative strategies for business and brands /
por: Fisk, Peter (Peter Robert)
Publicado: (2015)

Entrepreneur Voices on Growth Hacking.
Publicado: (2018)

Lenguajes objetuales & posicionamiento : un marco de orden cultural y empresarial para el diseño de objetos /
por: Pineda Cruz, Edgar, et al.
Publicado: (1998)

Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth /
por: Silverman, George, 1942-
Publicado: (2011)

Competition Demystified /
por: Greenwald, Bruce, et al.
Publicado: (2018)

Edge Strategy
por: Lewis, Alan, et al.
Publicado: (2017)

Recommended : how to sell through networking and referrals /
por: Lopata, Andy
Publicado: (2011)

Know your fans : using word-of-mouth marketing to sell your products /
por: Libert, Barry
Publicado: (2010)

Predictable magic /
por: Prahalad, Deepa, 1972-
Publicado: (2011)

How to outthink, outmaneuver, and outperform your competitors : lessons from the masters of strategy /
por: Paley, Norton
Publicado: (2013)

Strategic advertising mechanisms : from copy strategy to iconic brands /
por: Fernández Gómez, Jorge David
Publicado: (2021)

How to win sales & influence spiders : boosting your business & buzz on the web /
por: Seda, Catherine
Publicado: (2007)

Book yourself solid : the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling /
por: Port, Michael, 1970-
Publicado: (2013)

Book yourself solid : the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling /
por: Port, Michael, 1970-
Publicado: (2011)

The passion conversation : understanding, sparking, and sustaining word of mouth marketing /
por: Phillips, Robbin
Publicado: (2013)

Storytelling für Unternehmen /
por: Rupp, Miriam
Publicado: (2022)

Future-focused strategic marketing /
Publicado: (2019)

The Well-Timed Strategy : Managing the Business Cycle for Competitive Advantage.
por: Navarro, Peter
Publicado: (2006)

Analyse stratégique et avantage concurrentiel /
por: Seni, Dan Alexander
Publicado: (2013)

Making meaning : how successful businesses deliver meaningful customer experiences /
por: Diller, Stephen
Publicado: (2006)

Marketing międzynarodowy - wyzwania dla przedsiębiorstw : studia przypadków i zadania /
por: Hauke-Lopes, Aleksandra, et al.
Publicado: (2018)

The new rules of lead generation : proven strategies to maximize marketing ROI /
por: Scott, David T.
Publicado: (2013)

Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach /
por: Neves, Marcos Fava
Publicado: (2010)

Brains on Fire : Igniting Powerful, Sustainable, Word of Mouth Movements.
por: Phillips, Robbin
Publicado: (2010)

The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans /
por: Hamper, Robert J.
Publicado: (2014)

The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth /
por: Silverman, George, 1942-
Publicado: (2001)

The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth /
por: Silverman, George, 1942-
Publicado: (2001)

Mieux gérer votre entreprise grâce à la mise en place d'outils e-management : Les nouvelles technologies au coeur de l'entreprise.
por: Cornet, Brice
Publicado: (2013)

Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey /
Publicado: (2020)

Gamechangers : creating innovative strategies for business and brands /
por: Fisk, Peter (Peter Robert)
Publicado: (2014)

The agile marketer : turning customer experience into your competitive advantage /
por: Smart, Roland, 1974-
Publicado: (2016)

Social business by design : transformative social media strategies for the connected company /
por: Hinchcliffe, Dion
Publicado: (2012)

Now, build a great business! : 7 ways to maximize your profits in any market /
por: Thompson, Mark, et al.
Publicado: (2011)

HBR's 10 must reads on strategic marketing /
Publicado: (2022)

Cannot write session to /tmp/vufind_sessions/sess_gqgmoqvao8qb3kscvnhldkn6j1