Recipe for success : an insider's guide to bringing your natural food to market /

Your special spicy pickles. Your crunchy coconut granola. The cookie recipe so good that no one believes it's gluten-free....With the ever-increasing demand for natural foods, the time may be right to turn your culinary hobby into a moneymaker. But the path to retail success is strewn with obst...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Steinberg, Abigail (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, American Management Association, [2016]
Temas:
Natural foods industry.
Marketing.
Success in business.
Aliments naturels > Industrie.
Succès dans les affaires.
marketing.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Your first step
  • Bringing your food to market
  • Locked & loaded : from concept to retail ready
  • Distributors : a necessary partnership
  • Shelf space : how to own your retail shelf space
  • Brokers : what you need to know
  • Trade shows & table tops
  • Free-fills, demos, ads, & discounts
  • The game plan : stay small, get bigger, or sell?
  • The summit : crossing over to the mainstream marketplace.

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