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Persuade : using the seven drivers of motivation to master influence and persuasion /
"Learn how to influence others and get your own way more often Wouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for or get that job you so desperately want? Well, with this book you can learn how to get inside the head of the pe...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex, United Kingdom :
Capstone, a Wiley brand,
2016.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Hesketh, Philip, |e author. | |
| 245 | 1 | 0 | |a Persuade : |b using the seven drivers of motivation to master influence and persuasion / |c Philip Hesketh. |
| 264 | 1 | |a Chichester, West Sussex, United Kingdom : |b Capstone, a Wiley brand, |c 2016. | |
| 300 | |a 1 online resource (1 volume) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 500 | |a Includes index. | ||
| 520 | |a "Learn how to influence others and get your own way more often Wouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for or get that job you so desperately want? Well, with this book you can learn how to get inside the head of the person making the decision and find out exactly what is it that's going to get them to say yes! Persuade explains the seven psychological drivers that motivate us all. By understanding these drivers and the impact they have on our own lives, we can gain valuable insights into how we can motivate ourselves, improve our relationships, negotiate more effectively, get people to like us and ultimately get our own way more often. Persuade: Is written in Phil's trademark humourous, yet well-researched style Draws from scientific and psychological sources Is delivered in short, accessible, bite-sized chapters "-- |c Provided by publisher. | ||
| 520 | |a "Asking for a pay rise, pitching to win a client inbusiness, going for a job interview or even simply asking afriend for a favour...we all have areas of our lives where we'd love to hear a yes more often. We need to understand what's going on inside the head of the person making the decision and find out exactly what is it that's going to get them to agree. In this book, Phil Hesketh explores the seven key psychological drivers that motivate us all and influence our behaviour and choices. Just what is it that makes a person decide one way over another? And how can we sway them to help turn the tables our way? THE SEVEN DRIVERS - The need to be loved - The need to feel important - The deep- seated need to belong - The need to believe - The need for some certainty and some uncertainty in our lives - The need for 'a place' - The need for growth and improvement Written in Phil's trademark humourous, yet well-researched style, (drawing from scientific and psychological sources to the wisdom of Coco Chanel) this book shows us how by understanding these drivers and the impact they have on our own lives, we can gain valuable insights into how we can motivate ourselves, improve our relationships, negotiate more effectively, get people to like us and ultimately get our own way more often"-- |c Provided by publisher. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Persuasion (Psychology) | |
| 650 | 0 | |a Influence (Psychology) | |
| 650 | 0 | |a Interpersonal communication. | |
| 650 | 6 | |a Influence (Psychologie) | |
| 650 | 6 | |a Communication interpersonnelle. | |
| 650 | 7 | |a Influence (Psychology) |2 fast |0 (OCoLC)fst00972486 | |
| 650 | 7 | |a Interpersonal communication. |2 fast |0 (OCoLC)fst00977344 | |
| 650 | 7 | |a Persuasion (Psychology) |2 fast |0 (OCoLC)fst01058890 | |
| 776 | 0 | 8 | |i Print version: |a Hesketh, Philip. |t Persuade. |d Chichester, West Sussex, UK : Capstone : Wiley, 2015 |z 9780857086372 |w (DLC) 2015032125 |w (OCoLC)918940872 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780857086365/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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