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The art of startup fundraising : pitching investors, negotiating the deal, and everything else entrepreneurs need to know /
"Startup money is moving online, and this guide shows you how it works. The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is incre...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2016]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Praise for The Art of Startup Fundraising; Title Page; Copyright; Dedication; Foreword; Acknowledgments; Chapter 1: Everything Started with Onevest; Chapter 2: Raising Capital for Your Startup; Speeding Up the Machine; It's Not as Easy as Reading an Article on TechCrunch; The 18- to 24-Month Plan; Milestones; Breaking Even; Expectations of Investors; Outperform the Competition; Marketing; Storytelling; Leveraging Help; Divide and Conquer; The Rollercoaster of Emotions; Learn to Love Rejection; Connect the Dots; The Pros and Cons of Raising Capital; Don't Underestimate the Need for Capital.
- Chapter 3: Setting Yourself Up for SuccessInvestors Don't Want to Invest; The Core of Your Business; Experienced and Talented Management; Organize Your Corporate Structure with a Legal Team; Helpful Advisors; Building Momentum; Team Alignment; Show Your Competitive Advantage; Know Your Terms; Vision; Attracting Investors Requires Patience; Chapter 4: Crafting the Pitch; The Business Plan Problem; Get the Message Straight and Your Team behind It; The Elevator Pitch; The Pitch Deck; Awesome, Effective Pitch Deck Design; The One Pager; Chapter 5: The Due Diligence Package.
- The Interview and the VisitFind Balance; Chapter 6: Sources of Capital; Bootstrapping; Credit Cards; Business Loans; Friends and Family; Crowdfunding; Angel Investors and Super Angels; Angel Groups; Family Offices; Venture Capital; Venture Debt; Chapter 7: Understanding the VC Game; Defining Roles in a VC Firm; The Process of Getting Funded by a VC; How VCs Monetize; VC Involvement in Your Company; Understanding the Value a VC Brings; Cutting through the VC Noise; Differences between Venture Capital and Private Equity; Chapter 8: Investment Rounds Explained; Friends and Family.
- Micro Seed RoundSeed Round; Series A Round; Series B, C, D Investment Rounds; Initial Public Offering (IPO); Research Is Critical; Chapter 9: Deciding Investment Amounts and Prospects; Needed, Realistic, and Ideal Investment Levels; Your Valuation versus Market Valuation: The Asking Price; Persuading Investors with a Financial Forecast; Identifying Prospective Investors; Six Ways to Contact Investors; Creating a Buzz around Your Startup; Chapter 10: PR: Creating a Storm and Building Momentum; The Rainmaker Code; Journalist Outreach; Self-Distributed Press Releases.
- More Buzz-Building Tactics for Smart StartupsChapter 11: What to Look For in an Investor; Why Selecting the Right Investors Is So Critical; Three Factors You Should Be Looking For in Investors; Three Factors to Avoid in Investors; Six Key Questions to Ask Potential Investors; Speed Is a Two-Way Street; Arming Yourself with Answers; Chapter 12: Term Sheets and Terms; Term Sheets 101; Terms within Term Sheets That You Need to Know; Term Sheet Tactics; Smart Term Sheet Strategies; If Things Don't Go Forward; Chapter 13: Closing the Deal; The Importance of Urgency; Creating a Completion Schedule.