#Hooked : why cute sells, and other marketing magic that we just can't resist /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fagan, Patrick, 1987- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Harlow, United Kingdom : Pearson Education Limited, 2016.
Temas:
Marketing > Psychological aspects.
Economics > Psychological aspects.
Marketing > Aspect psychologique.
Économie politique > Aspect psychologique.
Economics > Psychological aspects
Marketing > Psychological aspects
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • About the author
  • Thanks and acknowledgements
  • Let's get hooked
  • An introduction
  • The science of communication
  • The brain
  • Invite attention
  • Primal
  • Affective
  • Self-relevant
  • Surprising
  • Ignite thinking
  • Mystery
  • Ease
  • Narrative
  • Incite action
  • Memory
  • Autopilot
  • Priming
  • Putting it to use
  • Your kit for crafting the perfect communication
  • The psych of like
  • Direct mail
  • In the office
  • Test, test, test
  • Conclusion.

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