|
|
|
|
| LEADER |
00000cam a2200000Ii 4500 |
| 001 |
OR_ocn952714681 |
| 003 |
OCoLC |
| 005 |
20231017213018.0 |
| 006 |
m o d |
| 007 |
cr unu|||||||| |
| 008 |
160701s2016 enka o 001 0 eng d |
| 040 |
|
|
|a UMI
|b eng
|e rda
|e pn
|c UMI
|d OCLCO
|d OCLCF
|d OCLCO
|d DEBBG
|d DEBSZ
|d VT2
|d COO
|d UOK
|d CEF
|d UKMGB
|d WYU
|d C6I
|d UAB
|d UKAHL
|d OCLCO
|d OCLCQ
|d OCLCO
|
| 015 |
|
|
|a GBB7G3944
|2 bnb
|
| 015 |
|
|
|a GBC2L1895
|2 bnb
|
| 016 |
7 |
|
|a 018480410
|2 Uk
|
| 016 |
7 |
|
|a 020811081
|2 Uk
|
| 020 |
|
|
|z 9781292074429
|
| 020 |
|
|
|a 9781292074450
|
| 020 |
|
|
|a 1292074450
|
| 020 |
|
|
|a 1292074426
|
| 020 |
|
|
|a 9781292074429
|
| 029 |
1 |
|
|a DEBBG
|b BV043969694
|
| 029 |
1 |
|
|a GBVCP
|b 876246579
|
| 029 |
1 |
|
|a DEBSZ
|b 48580221X
|
| 029 |
1 |
|
|a UKMGB
|b 018480410
|
| 029 |
1 |
|
|a UKMGB
|b 020811081
|
| 035 |
|
|
|a (OCoLC)952714681
|
| 037 |
|
|
|a CL0500000756
|b Safari Books Online
|
| 050 |
|
4 |
|a HF5415.32
|
| 082 |
0 |
4 |
|a 658.8001/9
|2 23
|
| 049 |
|
|
|a UAMI
|
| 100 |
1 |
|
|a Fagan, Patrick,
|d 1987-
|e author.
|
| 245 |
1 |
0 |
|a #Hooked :
|b why cute sells, and other marketing magic that we just can't resist /
|c Patrick Fagan.
|
| 246 |
3 |
|
|a Hooked
|
| 264 |
|
1 |
|a Harlow, United Kingdom :
|b Pearson Education Limited,
|c 2016.
|
| 300 |
|
|
|a 1 online resource (1 volume) :
|b illustrations
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 588 |
|
|
|a Description based on online resource; title from title page (viewed June 30, 2016).
|
| 500 |
|
|
|a Includes index.
|
| 505 |
0 |
|
|a About the author -- Thanks and acknowledgements -- Let's get hooked -- An introduction -- The science of communication -- The brain -- Invite attention -- Primal -- Affective -- Self-relevant -- Surprising -- Ignite thinking -- Mystery -- Ease -- Narrative -- Incite action -- Memory -- Autopilot -- Priming -- Putting it to use -- Your kit for crafting the perfect communication -- The psych of like -- Direct mail -- In the office -- Test, test, test -- Conclusion.
|
| 590 |
|
|
|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
|
| 650 |
|
0 |
|a Marketing
|x Psychological aspects.
|
| 650 |
|
0 |
|a Economics
|x Psychological aspects.
|
| 650 |
|
6 |
|a Marketing
|x Aspect psychologique.
|
| 650 |
|
6 |
|a Économie politique
|x Aspect psychologique.
|
| 650 |
|
7 |
|a Economics
|x Psychological aspects
|2 fast
|
| 650 |
|
7 |
|a Marketing
|x Psychological aspects
|2 fast
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9781292074450/?ar
|z Texto completo (Requiere registro previo con correo institucional)
|
| 938 |
|
|
|a Askews and Holts Library Services
|b ASKH
|n AH29159246
|
| 994 |
|
|
|a 92
|b IZTAP
|
