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Popup republic : how to start your own successful pop-up space, shop, or restaurant /
"PopUp Republic delves into the $50-billion dollar pop-up industry and includes stories, examples, anecdotes, case studies and a how-to guide of how to create a successful pop-up. Based on Baras' broad experience and unparalleled knowledge, PopUp Republic covers all aspects of pop-ups, inc...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2016]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Preface
- Acknowledgments
- Introduction
- Section 1. The pop-up industry. Chapter 1. What is a pop-up? ; Chapter 2. The makings of PopUp Republic ; Chapter 3. Pop-ups: the state of the nation ; Chapter 4. Pop-ups: the state of the world ; Chapter 5. The size of the pop-up industry in the United States (a case study) ; Chapter 6. The case for pop-up urbanism as a tool to vitalize local economies ; Chapter 7. Interview with an urban economic development professional about pop-ups
- Section 2. Becoming a "popupreneur". Chapter 8. Are you a good candidate to host a pop-up? ; Chapter 9. A day in the life of a popupreneur ; Chapter 10. Choosing a concept ; Chapter 11. Creating a concept vs. creating a concept that sells ; Chapter 12. What to expect ; Chapter 13. How to manage it all ; Chapter 14. The day-to-day ; Chapter 15. What is success? ; Chapter 16. Customers
- Section 3. The execution. Chapter 17. Pop-up shops ; Chapter 18. Interview with Greg Spielberg, founder of Imagination in Space ; Chapter 19. Pop-up restaurants ; Chapter 20. Food trucks ; Chapter 21. Interview with Jeff Wang, owner of Yum Dum Food Truck ; Chapter 22. Fashion trucks ; Chapter 23. Interview with Laura Layton, owner of Tin Lizzy Fashion Truck ; Chapter 24. Pop-up spaces ; Chapter 25. Interview with Aaron Gadiel, shopping center executive ; Chapter 26. Farmers markets ; Chapter 27. Flea markets ; Chapter 28. Yard sales ; Chapter 29. The ideal pop-up customer: why you should target millennials ; Chapter 30. Case study: the launch of a pop-up store ; Chapter 31. Pop-up checklist
- Section 4. What's ahead. Chapter 32. Reload, fire, aim ; Chapter 33. Interview with Shuchi Naidoo, founder of 29 Calories pop-up restaurant ; Chapter 34. Look out! Here come the big brands and big malls ; Chapter 35. Interview with Melinda Holland, SVP of business development for General Growth Properties ; Chapter 36. Interview with Patty Hirt, retail development for General Growth Properties ; Chapter 37. Pop-ups: why they are becoming permanent ; Chapter 38. Pop-ups and baby boomers: a perfect fit
- About the author
- Index .