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Popup republic : how to start your own successful pop-up space, shop, or restaurant /
"PopUp Republic delves into the $50-billion dollar pop-up industry and includes stories, examples, anecdotes, case studies and a how-to guide of how to create a successful pop-up. Based on Baras' broad experience and unparalleled knowledge, PopUp Republic covers all aspects of pop-ups, inc...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2016]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Baras, Jeremy, |d 1988- |e author. | |
| 245 | 1 | 0 | |a Popup republic : |b how to start your own successful pop-up space, shop, or restaurant / |c Jeremy Baras. |
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, Inc., |c [2016] | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Online resource; title from title page (viewed June 29, 2016). | |
| 500 | |a Includes index. | ||
| 505 | 0 | |a Preface -- Acknowledgments -- Introduction -- Section 1. The pop-up industry. Chapter 1. What is a pop-up? ; Chapter 2. The makings of PopUp Republic ; Chapter 3. Pop-ups: the state of the nation ; Chapter 4. Pop-ups: the state of the world ; Chapter 5. The size of the pop-up industry in the United States (a case study) ; Chapter 6. The case for pop-up urbanism as a tool to vitalize local economies ; Chapter 7. Interview with an urban economic development professional about pop-ups -- Section 2. Becoming a "popupreneur". Chapter 8. Are you a good candidate to host a pop-up? ; Chapter 9. A day in the life of a popupreneur ; Chapter 10. Choosing a concept ; Chapter 11. Creating a concept vs. creating a concept that sells ; Chapter 12. What to expect ; Chapter 13. How to manage it all ; Chapter 14. The day-to-day ; Chapter 15. What is success? ; Chapter 16. Customers -- Section 3. The execution. Chapter 17. Pop-up shops ; Chapter 18. Interview with Greg Spielberg, founder of Imagination in Space ; Chapter 19. Pop-up restaurants ; Chapter 20. Food trucks ; Chapter 21. Interview with Jeff Wang, owner of Yum Dum Food Truck ; Chapter 22. Fashion trucks ; Chapter 23. Interview with Laura Layton, owner of Tin Lizzy Fashion Truck ; Chapter 24. Pop-up spaces ; Chapter 25. Interview with Aaron Gadiel, shopping center executive ; Chapter 26. Farmers markets ; Chapter 27. Flea markets ; Chapter 28. Yard sales ; Chapter 29. The ideal pop-up customer: why you should target millennials ; Chapter 30. Case study: the launch of a pop-up store ; Chapter 31. Pop-up checklist -- Section 4. What's ahead. Chapter 32. Reload, fire, aim ; Chapter 33. Interview with Shuchi Naidoo, founder of 29 Calories pop-up restaurant ; Chapter 34. Look out! Here come the big brands and big malls ; Chapter 35. Interview with Melinda Holland, SVP of business development for General Growth Properties ; Chapter 36. Interview with Patty Hirt, retail development for General Growth Properties ; Chapter 37. Pop-ups: why they are becoming permanent ; Chapter 38. Pop-ups and baby boomers: a perfect fit -- About the author -- Index . | |
| 520 | |a "PopUp Republic delves into the $50-billion dollar pop-up industry and includes stories, examples, anecdotes, case studies and a how-to guide of how to create a successful pop-up. Based on Baras' broad experience and unparalleled knowledge, PopUp Republic covers all aspects of pop-ups, including an evaluation of the U.S. vs. European/world pop-up markets; tools needed to create successful pop-ups; what constitutes a pop-up; the costs and benefits of pop-ups; what permits, insurance and licenses are needed to open a pop-up; and much more. More than just an A-to-Z guide on how to launch and operate a successful pop-up, PopUp Republic shows how pop-ups are disrupting the retail, dining and entertainment industries in this country and around the world"-- |c Provided by publisher. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Retail trade |x Seasonal variations |z United States. | |
| 650 | 0 | |a Small business marketing |z United States. | |
| 650 | 0 | |a Store location |z United States. | |
| 650 | 0 | |a New business enterprises |z United States. | |
| 650 | 0 | |a Retail trade |x Seasonal variations |z Europe. | |
| 650 | 0 | |a Small business marketing |z Europe. | |
| 650 | 0 | |a Store location |z Europe. | |
| 650 | 0 | |a New business enterprises |z Europe. | |
| 650 | 6 | |a Magasins |x Localisation |z États-Unis. | |
| 650 | 6 | |a Nouvelles entreprises |z États-Unis. | |
| 650 | 6 | |a Magasins |x Localisation |z Europe. | |
| 650 | 6 | |a Nouvelles entreprises |z Europe. | |
| 650 | 7 | |a New business enterprises |2 fast | |
| 650 | 7 | |a Retail trade |x Seasonal variations |2 fast | |
| 650 | 7 | |a Small business marketing |2 fast | |
| 650 | 7 | |a Store location |2 fast | |
| 651 | 7 | |a Europe |2 fast | |
| 651 | 7 | |a United States |2 fast | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781119145912/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||