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|a 017662186
|2 Uk
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|a UAMI
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|a Egnal, Bart,
|d 1979-
|e author.
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|a Leading through language :
|b choosing words that influence and inspire /
|c Bart Egnal.
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|a Hoboken, New Jersey :
|b John Wiley & Sons,
|c [2016]
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|c ©2016
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|a 1 online resource (1 volume)
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|a text
|b txt
|2 rdacontent
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|a computer
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|a online resource
|b cr
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|a Online resource; title from title page (viewed June 29, 2016).
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|a Includes bibliographical references and index.
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|a Title page; copyright; dedication; preface and acknowledgments; introduction; story 1: "am i being fired?"; story 2: "we want her off our account team"; story 3: "what exactly are you saying?"; the ramifications of jargon; jargon is everywhere in the workplace; if you want to lead at work, this book is for you; the humphrey group; how this book is structured; about the examples; summary; note; part i the many faces of jargon; introduction to part i: why does jargon exist and why should leaders care?; inspirational leaders throughout history have spurned jargon.
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|a Respected corporate leaders also skip the jargonbut there are some benefits to jargon ... ; the many faces -- and consequences -- of using jargon; why jargon exists: the spectrum; summary; note; 1 you must start with leadership; what is leadership?; the link between leadership and communication; start by consciously looking at language through the lens of leadership; summary; note; 2 the (few) benefits of jargon; where do "expediency" and "shared identity" jargon sit on the jargon spectrum?; efficiency: jargon that serves as "verbal shorthand"; signaling credibility; creating a shared culture.
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|a Obfuscation on the jargon spectrumobfuscation to conceal uncomfortable truths; obfuscation can be used to avoid or defer conflict; obfuscation can be used to confuse and mislead; sometimes obfuscation is unintentional; summary; notes; part ii use the language of leadership; introduction to part ii: use the language of leadership; what is the language of leadership?; how to use the language of leadership; repeatable communication methodology; summary; 7 adopt the leader's mindset; before you think about language, adopt the leader's mindset; using the leader's mindset is a skill; summary.
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|a 8 script yourself as a leaderscripting yourself as a leader is a skill you must develop; get your thinking clear with the leader's script; summary; note; 9 use the language of leadership; 11 ways to use the language of leadership; guidelines; summary; 10 the language of leadership is ... visionary; use aspirational words; use precise language; use words that show your emotional investment; summary; notes; 11 the language of leadership is ... audience-centric; being audience-centric means knowing who your real audience is; listen to your audience so you can choose the right words.
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|a Notes; 3 assumption-driven jargon; making assumptions on the jargon spectrum; the curse of knowledge; acronyms and other shorthand; assuming understanding of complex concepts; beware group assumptions and the power of the collective; summary; notes; 4 inflation jargon; inflation on the jargon spectrum; the better version; the unnecessary add-on; the baffling noun cluster; summary; notes; 5 lack-of-clarity jargon; lack of clarity on the jargon spectrum; a substitute for the hard work of thinking; vulnerable to exposure; words of the day; summary; notes; 6 obfuscation jargon.
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
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650 |
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|a Business communication.
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|a Business
|x Language.
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|a Leadership.
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|a Communication dans l'entreprise.
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|a Langue du commerce et des affaires.
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|a Leadership.
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650 |
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|a BUSINESS & ECONOMICS
|x Leadership.
|2 bisacsh
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|a Business communication
|2 fast
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650 |
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|a Leadership
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|i Print version:
|a Egnal, Bart.
|t Leading Through Language : Choosing Words That Influence and Inspire.
|d Somerset : Wiley, ©2015
|z 9781119176602
|
856 |
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|u https://learning.oreilly.com/library/view/~/9781119087717/?ar
|z Texto completo (Requiere registro previo con correo institucional)
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